Burgos, April 7, 2025.- The report analyzes the perspectives of 4,701 CEOs worldwide on the future of the economy and their strategies for business reinvention.
Key Findings:
- Impact of Generative AI (GenAI)
- One-third of CEOs report that GenAI has increased revenue and profitability.
- More than half indicate improvements in employee efficiency.
- Trust remains a significant challenge for broader adoption.
- Sustainability and Climate Change
- One in three CEOs has seen revenue growth from sustainability investments.
- Two-thirds report these investments have either reduced costs or had no negative financial impact.
- Business Reinvention and Transformation
- 40% of CEOs believe their company will not be viable in 10 years if it continues on its current path.
- Only 7% of revenue over the past five years has come from newly created businesses.
- Key barriers include weak decision-making and insufficient resource reallocation.
- Economic Optimism
- 60% of CEOs expect global economic growth in the next 12 months, up from 38% last year.
- Hiring is expected to increase, with 42% of CEOs planning to expand their workforce.
- Challenges and Threats
- The biggest risks identified are macroeconomic volatility, inflation, and geopolitical conflicts.
- Industry Reconfiguration
- Nearly 40% of CEOs have expanded into new sectors in the past five years.
- Industry convergence is accelerating, driven by AI and climate change.
- Strategic Decision-Making
- Many companies do not follow best practices in decision-making, impacting profitability.
- Better resource reallocation could significantly improve profit margins.
The companies most likely to thrive will be those that integrate AI, invest in sustainability, and embrace innovative business models. For CEOs, the key is to accelerate reinvention and enhance the quality of strategic decision-making.
Manuel del Val, Managing Director at Green Mowers (Civil Engineer) 
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